E-commerce sales of mobile phones in India account for 45-50% handset: ICEA

Mobile devices industry body ICEA said on Thursday that e-commerce companies had claimed responsibility for sale of 45-50 percent handsets allegedly due to alleged pricing last month.

"In the US, e-commerce sales of mobile phones are probably 2 percent. In India this month has declined by 45-50 percent as the price is extremely violent, e-commerce is doing something that they should not do. A major challenge, "said Pankaj Mohindro, president of the India Cellular and Electronics Association (ICEA), to the reporters, releasing joint reports with McKinsey. He said that e-commerce is growing very fast but if it is offline at the cost of the retail industry.



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"In the last one year, 45 thousand retail stores have been shut down, which has created a catastrophe, we have dipped a bit in the area of ​​Noida, there were 1,148 stores there and now there are 950 stores. If you want to take it out then this tension "Mohindro said," Mohindro said.

E-commerce companies have sold mobile phones with a discount of 62% in the run-up to the festival season. On Friday, Flipkart and Amazon started the third sale period within a month.

Mohindro said that members of the India Cellular and Electronics Association are themselves divided on the issue of sales by the e-commerce firm but the body is raising the issue for ethical and ethical reasons.

"We feel very moral and ethical about it." If the political leadership decides that India has to move forward, then they are representatives of the people, then we will take the last seat. At this moment we are not clear, Mohindro said, The political leadership, the executive, the competition commission indicates what India really wants to do.

The report of the ICEA-McKinsey released in this program identified the interval of the manner in which the mobile device area is getting the status of global powerhouse and recommendations on changing the resurgent mobile manufacturing environment system in India.


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